Logo Design & Visual Brand Identity

Help The Dinner Table Documentary Inc elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Dinner Table Documentary Inc
Brooklyn, NY, USA
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The Dinner Table Documentary Inc
Brooklyn, NY, USA

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Posted May 1st

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a brand style guide, which should make it easy for you to get started. We also have an existing logo for the program we'd like a new logo for, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to continue to purchase materials needed to execute the workshops.

Our Set The Table internship program has been one of our longest standing programs within the organization and we'd like to bring the branding to a new place. This is a sub-brand of The Dinner Table with its own branding and is focused on work force development for students aging out of our middle school and early high school services. We hope this logo will help empower our older students and also attract partners interested in investing in the future work force.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Dinner Table Documentary Inc
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Our mission

Believing that with the right resources and opportunities any girl can live her wildest dreams.

What we do

Founded in 2014, the Dinner Table Doc is a 501(c)(3) New York City based, non-profit organization that partners with schools and community organizations to provide college and career readiness workshops and programming for young women of color (especially Black and Brown girls) ages 10-18.